Persuasive imagery : a consumer response perspective /
Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.
| অন্যান্য লেখক: | , |
|---|---|
| বিন্যাস: | Licensed eBooks |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
©2003.
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| মালা: | Advertising and consumer psychology.
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| অনলাইন ব্যবহার করুন: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81817 |
| সংক্ষিপ্ত: | Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication. |
|---|---|
| দৈহিক বর্ননা: | 1 online resource (xxi, 436 pages) : illustrations (some color) |
| গ্রন্থ-পঞ্জী: | Includes bibliographical references and indexes. |
| আইসবিএন: | 1410607259 9781410607256 0805842020 9780805842029 9781135635695 1135635692 9781135635640 1135635641 9781135635688 1135635684 9781138861305 1138861308 |