Marketing in publishing /
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a mar...
| Hlavní autoři: | , |
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| Další autoři: | |
| Médium: | Licensed eBooks |
| Jazyk: | angličtina |
| Vydáno: |
London ; New York :
Routledge,
2002.
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| On-line přístup: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70534 |