Marketing in publishing /

Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a mar...

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Bibliográfalaš dieđut
Váldodahkkit: Forsyth, Patrick (Dahkki), Birn, Robin (Dahkki)
Eará dahkkit: Smith, Dag (writer of foreword.)
Materiálatiipa: Licensed eBooks
Giella:eaŋgalasgiella
Almmustuhtton: London ; New York : Routledge, 2002.
Liŋkkat:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70534