Marketing in publishing /
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a mar...
| Autori principali: | , |
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| Altri autori: | |
| Natura: | Licensed eBooks |
| Lingua: | inglese |
| Pubblicazione: |
London ; New York :
Routledge,
2002.
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| Accesso online: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70534 |