Marketing in publishing /

Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a mar...

Whakaahuatanga katoa

Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua:	Forsyth, Patrick (Author), Birn, Robin (Author)
Ētahi atu kaituhi:	Smith, Dag (writer of foreword.)
Hōputu:	Licensed eBooks
Reo:	Ingarihi
I whakaputaina:	London ; New York : Routledge, 2002.
Urunga tuihono:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70534

Rārangi ihirangi:

Foreword / Dag Smith, Chief Executive, Book House Training Centre
Preface
Chapter 1 : Marketing in Context
Chapter 2 : Setting a Course
Appendix to Chapter 2 : Case Study : Using Research to Position a New Dictionary
Chapter 3 : Action to Promote Sales
Chapter 4 : The Personal Touch
Chapter 5 : Managing Distribution
Chapter 6 : Chips and Change
Afterword

Marketing in publishing /

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