Marketing in publishing /

Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a mar...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों: Forsyth, Patrick (लेखक), Birn, Robin (लेखक)
अन्य लेखक: Smith, Dag (writer of foreword.)
स्वरूप: Licensed eBooks
भाषा:अंग्रेज़ी
प्रकाशित: London ; New York : Routledge, 2002.
ऑनलाइन पहुंच:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70534
विषय - सूची:
  • Foreword / Dag Smith, Chief Executive, Book House Training Centre
  • Preface
  • Chapter 1 : Marketing in Context
  • Chapter 2 : Setting a Course
  • Appendix to Chapter 2 : Case Study : Using Research to Position a New Dictionary
  • Chapter 3 : Action to Promote Sales
  • Chapter 4 : The Personal Touch
  • Chapter 5 : Managing Distribution
  • Chapter 6 : Chips and Change
  • Afterword

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