Marketing in publishing /
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a mar...
| Autori principali: | , |
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| Altri autori: | |
| Natura: | Licensed eBooks |
| Lingua: | inglese |
| Pubblicazione: |
London ; New York :
Routledge,
2002.
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| Accesso online: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70534 |
| Riassunto: | Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. -- Provided by publisher. |
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| Descrizione del documento: | "A Blueprint book." |
| Descrizione fisica: | 1 online resource (xv, 154 pages) |
| Bibliografia: | Includes index. |
| ISBN: | 0203278453 9780203278451 |