Marketing in publishing /
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a mar...
| Príomhchruthaitheoirí: | , |
|---|---|
| Rannpháirtithe: | |
| Formáid: | Licensed eBooks |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
London ; New York :
Routledge,
2002.
|
| Rochtain ar líne: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70534 |
| Achoimre: | Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. -- Provided by publisher. |
|---|---|
| Cur síos ar an mír: | "A Blueprint book." |
| Cur síos fisiciúil: | 1 online resource (xv, 154 pages) |
| Leabharliosta: | Includes index. |
| ISBN: | 0203278453 9780203278451 |