Essentials of mass communication theory /
This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.
| Tác giả chính: | |
|---|---|
| Định dạng: | Licensed eBooks |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Thousand Oaks :
Sage Publications,
©1995.
|
| Loạt: | SAGE knowledge E-Books.
|
| Truy cập trực tuyến: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=27424 |
Mục lục:
- Making sense of mass communication
- The artwork (or text)
- Media
- The audience
- America/society
- The artist.