Essentials of mass communication theory /

This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.

Bibliográfalaš dieđut
Váldodahkki: Berger, Arthur Asa, 1933-
Materiálatiipa: Licensed eBooks
Giella:eaŋgalasgiella
Almmustuhtton: Thousand Oaks : Sage Publications, ©1995.
Ráidu:SAGE knowledge E-Books.
Liŋkkat:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=27424
Sisdoallologahallan:
  • Making sense of mass communication
  • The artwork (or text)
  • Media
  • The audience
  • America/society
  • The artist.