Essentials of mass communication theory /

This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.

Библиографические подробности
Главный автор: Berger, Arthur Asa, 1933-
Формат: Licensed eBooks
Язык:английский
Опубликовано: Thousand Oaks : Sage Publications, ©1995.
Серии:SAGE knowledge E-Books.
Online-ссылка:https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=27424
Оглавление:
  • Making sense of mass communication
  • The artwork (or text)
  • Media
  • The audience
  • America/society
  • The artist.