Essentials of mass communication theory /
This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.
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| Format: | Licensed eBooks |
| Language: | English |
| Published: |
Thousand Oaks :
Sage Publications,
©1995.
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| Series: | SAGE knowledge E-Books.
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| Online Access: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=27424 |
| Summary: | This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses. |
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| Physical Description: | 1 online resource (x, 208 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliography: | Includes bibliographical references (pages 192-196) and indexes. |
| ISBN: | 0585251320 9780585251325 9781483345420 1483345424 1506338186 9781506338187 080397356X 9780803973565 0803973578 9780803973572 |