The rhetoric of economics /
A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. In this completely revised second edition, Deirdre N. McCloskey demonstrates how economic discourse employs metaphor, authority, symmetry, and other rhetorical means of persuasi...
| Үндсэн зохиолч: | |
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| Формат: | Licensed eBooks |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Madison, Wis. :
University of Wisconsin Press,
©1998.
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| Хэвлэл: | 2nd ed. |
| Цуврал: | Rhetoric of the human sciences.
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| Онлайн хандалт: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=18973 |
| Тойм: | A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. In this completely revised second edition, Deirdre N. McCloskey demonstrates how economic discourse employs metaphor, authority, symmetry, and other rhetorical means of persuasion. The Rhetoric of Economics shows economists to be human persuaders, poets of the marketplace, even in their most technical and mathematical moods. |
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| Биет тодорхойлолт: | 1 online resource (xxi, 223 pages) |
| Номзүй: | Includes bibliographical references (pages 195-217) and index. |
| ISBN: | 0585071861 9780585071862 9780299158132 0299158136 0299158101 0299158144 9780299158149 9780299158101 |