The rhetoric of economics /
A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. In this completely revised second edition, Deirdre N. McCloskey demonstrates how economic discourse employs metaphor, authority, symmetry, and other rhetorical means of persuasi...
| Hlavní autor: | |
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| Médium: | Licensed eBooks |
| Jazyk: | angličtina |
| Vydáno: |
Madison, Wis. :
University of Wisconsin Press,
©1998.
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| Vydání: | 2nd ed. |
| Edice: | Rhetoric of the human sciences.
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| On-line přístup: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=18973 |
| Shrnutí: | A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. In this completely revised second edition, Deirdre N. McCloskey demonstrates how economic discourse employs metaphor, authority, symmetry, and other rhetorical means of persuasion. The Rhetoric of Economics shows economists to be human persuaders, poets of the marketplace, even in their most technical and mathematical moods. |
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| Fyzický popis: | 1 online resource (xxi, 223 pages) |
| Bibliografie: | Includes bibliographical references (pages 195-217) and index. |
| ISBN: | 0585071861 9780585071862 9780299158132 0299158136 0299158101 0299158144 9780299158149 9780299158101 |