The rhetoric of economics /
A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. In this completely revised second edition, Deirdre N. McCloskey demonstrates how economic discourse employs metaphor, authority, symmetry, and other rhetorical means of persuasi...
| المؤلف الرئيسي: | |
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| التنسيق: | Licensed eBooks |
| اللغة: | الإنجليزية |
| منشور في: |
Madison, Wis. :
University of Wisconsin Press,
©1998.
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| الطبعة: | 2nd ed. |
| سلاسل: | Rhetoric of the human sciences.
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| الوصول للمادة أونلاين: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=18973 |
| الملخص: | A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. In this completely revised second edition, Deirdre N. McCloskey demonstrates how economic discourse employs metaphor, authority, symmetry, and other rhetorical means of persuasion. The Rhetoric of Economics shows economists to be human persuaders, poets of the marketplace, even in their most technical and mathematical moods. |
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| وصف مادي: | 1 online resource (xxi, 223 pages) |
| بيبلوغرافيا: | Includes bibliographical references (pages 195-217) and index. |
| ردمك: | 0585071861 9780585071862 9780299158132 0299158136 0299158101 0299158144 9780299158149 9780299158101 |