Getting price right : the behavioral economics of profitable pricing /
"Managerial pricing decisions lead to surprisingly counterintuitive-seemingly irrational-behaviors, often contradicting what traditional economics predicts. However, sometimes these misunderstood behaviors are in fact more rational than they appear. How do leaders, managers, and proprietors go...
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| Format: | Licensed eBooks |
| Idioma: | anglès |
| Publicat: |
New York :
Columbia University Press
[2021]
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| Accés en línia: | https://www.jstor.org/stable/10.7312/smit19070 |