TY - GEN T1 - Cinema off screen : moviegoing in socialist China A1 - Zhou, Chenshu, 1985- LA - English PP - Oakland, California PB - University of California Press YR - 2021 UL - https://ebooks.jgu.edu.in/Record/jstor_eba_on1230255925 AB - "At a time when what it means to watch movies keeps changing, this book offers a case study that rethinks the institutional, ideological, and cultural role of film exhibition, demonstrating that film exhibition can produce meaning in itself apart from the films being shown. Cinema Off Screen elaborates on the idea that cinema takes place off screen as much as on screen by exploring film exhibition in China from the founding of the People's Republic in 1949 to the end of the Cold War in the early 1990s. Drawing on original archival research, interviews, and audience recollections, Cinema Off Screen decenters the filmic text and offers a study of institutional operations and lived experiences. Chenshu Zhou details how screening space, media technology, and the human body mediate encounters with cinema in ways that have not been fully recognized, opening new conceptual avenues for rethinking the ever-changing institution of cinema"-- OP - 266 CN - PN1993.5.C4 Z5726 2021 SN - 0520974778 SN - 9780520974777 SN - 9780520343382 SN - 9780520343399 KW - Motion pictures : China : History : 20th century : Case studies. KW - Socialism and motion pictures : China : 20th century : Case studies. KW - Motion picture audiences : China : 20th century : Case studies. KW - Cinéma : Chine : Histoire : 20e siècle : Études de cas. KW - Socialisme et cinéma : Chine : 20e siècle : Études de cas. KW - Cinéma : Publics : Chine : 20e siècle : Études de cas. KW - SOCIAL SCIENCE : Media Studies. KW - Motion picture audiences KW - Motion pictures KW - Socialism and motion pictures KW - China KW - 1900-1999 KW - Case studies KW - History ER -