TY - GEN T1 - The New Typography T2 - Weimar and Now: German Cultural Criticism ; A1 - Tschichold, Jan A2 - Hendel, Richard A2 - Kinross, Robin A2 - McLean, Ruari LA - English PP - Berkeley, CA PB - University of California Press YR - 2020 ED - Reprint 2020. UL - https://ebooks.jgu.edu.in/Record/jstor_eba_on1198931392 AB - Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work. OP - 288 CN - Z116 SN - 9780520355019 SN - 0520355016 SN - 9780520250123 KW - Printing. KW - HISTORY / Europe / General. KW - ART / General KW - Printing ER -