Branding Japanese food : from meibutsu to washoku /

Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is the 2013 inscription of "Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year" on UNESCO's Rep...

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Chi tiết về thư mục
Những tác giả chính: Cwiertka, Katarzyna Joanna, 1968- (Tác giả), Yasuhara, Miho (Tác giả)
Định dạng: Licensed eBooks
Ngôn ngữ:Tiếng Anh
Được phát hành: Honolulu : University of Hawaii Press [2020]
Loạt:Food in Asia and the Pacific.
Truy cập trực tuyến:https://www.jstor.org/stable/10.2307/j.ctvgs096q
Mục lục:
  • List of Illustrations and Tables
  • Acknowledgments
  • Notes to the Reader
  • Introduction
  • 1. One Soup and Three Side Dishes
  • 2. What's in a Name?
  • 3. Meibutsu and ­Commercialized Travel in Early Modern Japan
  • 4. Omiyage
  • How to Concoct a Local Flavor
  • 5. A Wolf in Sheep's Clothing
  • Conclusion
  • Appendix
  • Notes
  • References
  • Index
  • About the Authors.