TY  - GEN
T1  - Making media : production, practices, and professions
A2  - Deuze, Mark
A2  - Prenger, Mirjam
LA  - English
PP  - Amsterdam
PB  - Amsterdam University Press (Bibliovault) : Amsterdam University Press
YR  - 2019
UL  - https://ebooks.jgu.edu.in/Record/jstor_eba_on1086610580
AB  - Making Media, uncovers what it means and what it takes to make media (professionally), focusing on the lived experience of media workers within the global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment, advertising and public relations, digital games, and music. This carefully edited volume features 35 authoritative essays by 53 researchers from 14 countries across 6 continents, all of whom are at the cutting edge of media production studies. The book is particularly designed for use in coursework on media production, media work, media management, and media industries. Specific topics highlighted:- the history of media industries and production studies;- production studies as a field and a research method;- changing media business models, economics, and management;- global concentration and convergence of media industries and professions;- the rise and role of startups and entrepreneurship;- freelancing in the digital age;- the role of creativity and innovation;- the emotional quality of media work;- diversity and inequality in the media industries.
OP  - 492
CN  - P90 .M35 2019eb
SN  - 9789048540150
SN  - 9048540151
SN  - 9789462988118
KW  - Mass media.
KW  - Mass media : Management.
KW  - Médias.
KW  - Médias : Gestion.
KW  - mass media.
KW  - SOCIAL SCIENCE : Media Studies.
KW  - PSYCHOLOGY : Social Psychology.
KW  - Mass media
KW  - Mass media : Management
KW  - Media industries.
KW  - creativity.
KW  - innnovation.
KW  - media business.
KW  - media economics.
KW  - media labor.
KW  - media management.
KW  - media policy.
KW  - media production.
KW  - media work.
KW  - precarity.
ER  -