Bourbon justice : how whiskey laws shaped America /
| 1. autor: | |
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| Format: | Licensed eBooks |
| Język: | angielski |
| Wydane: |
[Lincoln, Nebraska] :
Potomac Books, an imprint of the University of Nebraska Press
[2018]
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| Dostęp online: | https://www.jstor.org/stable/10.2307/j.ctv75d7nt |
Spis treści:
- Cover; Title Page; Copyright Page; Contents; List of Illustrations; Foreword; Preface; 1. Bourbon History Tells the Story of American History; 2. American Law Defines Bourbon; 3. Bourbon Drives the Development of Trademark and Brand Name Rights; 4. Old Crow Provides the Most Comprehensive Trade Name Case Study; 5. Bourbon Expands Trade Name Rights; 6. Bourbon Marketers Write the Book on Puffery and Exaggeration; 7. Bourbon Leads the Nation to Consumer Protection; 8. Bourbon Tells the Behind-the-Scenes Story of Prohibition; 9. Bourbon Law Reins in Fake Distillers and Secret Sourcing
- 10. Bourbon Drives Truth in LabelingAcknowledgments; Notes; Table of Authorities; Index