TY  - GEN
T1  - Championing science : communicating your ideas to decision makers
A1  - Aines, Roger D., 1958-
A1  - Aines, Amy L., 1956-
LA  - English
PP  - Oakland, California
PB  - University of California Press
YR  - 2019
UL  - https://ebooks.jgu.edu.in/Record/jstor_eba_on1048659857
AB  - "Championing Science is a comprehensive guide that helps scientists persuasively communicate complex scientific ideas to decision makers in government, policy, and education. The book provides real-world tactics for scientists to help build vital communication, influence, and emotional intelligence skills that motivate decision makers, with little to no science background, to understand and support their science. Through instruction, interviews, and examples, scientists learn why inspiring decision makers to act requires extracting the essence of scientific findings, crafting understandable messages, simplifying visuals, bridging paradigm gaps, and storytelling. Principles for championing science come to life through stories of science champions such as Robert Millikan, Vannevar Bush, the work between Caltech and MIT, and others. With Championing Science, scientists will effectively learn how to use their communication skills to garner funding, secure future research, and, ultimately, impact policy"--Provided by publisher.
OP  - 249
CN  - Q223 .A35 2019
SN  - 0520970187
SN  - 9780520970182
SN  - 9780520298071
KW  - Communication in science.
KW  - Business communication.
KW  - Business presentations.
KW  - Persuasion (Psychology)
KW  - Information scientifique.
KW  - Communication dans l'entreprise.
KW  - Présentations (Affaires)
KW  - SCIENCE : Philosophy & Social Aspects.
KW  - LANGUAGE ARTS & DISCIPLINES : Communication Studies.
KW  - Business communication
KW  - Business presentations
KW  - Communication in science
KW  - bridge paradigm gaps.
KW  - caltech.
KW  - compelling narratives.
KW  - complex scientific ideas.
KW  - craft clear messages.
KW  - decision makers.
KW  - education.
KW  - essential communication.
KW  - government.
KW  - guide.
KW  - help people understand.
KW  - helping scientists.
KW  - industry.
KW  - influence.
KW  - layman terms.
KW  - mit.
KW  - motivate non experts.
KW  - real world strategies.
KW  - relationship building skills.
KW  - robert millikan.
KW  - scientists.
KW  - simplify visuals.
KW  - vannevar bush.
ER  -