TY - GEN T1 - Universal women : filmmaking and institutional change in early Hollywood T2 - Women and film history international. A1 - Cooper, Mark Garrett LA - English PP - Urbana PB - University of Illinois Press YR - 2010 UL - https://ebooks.jgu.edu.in/Record/jstor_eba_ocn708738125 AB - Between 1912 and 1919, the Universal Film Manufacturing Company first systematically supported and promoted women directors--crediting eleven women with directing at least 170 films--and then abruptly reversed that policy. In this trailblazing study, Mark Garrett Cooper approaches the phenomenon as a case study in how corporate movie studios interpret and act on institutional culture. In focusing on issues of institutional change, Cooper challenges interpretations that explain women's exile from the film industry as the inevitable result of a transhistorical sexism or as an effect of a broadly cultural revision of gendered work roles. Drawing on a range of historical and sociological approaches to studying corporate institutions, Cooper examines the relationship between institutional organization and aesthetic conventions during the formative years when women filmmakers such as Ruth Ann Baldwin, Cleo Madison, Ruth Stonehouse, Elise Jane Wilson, and Ida May Park directed films for Universal. CN - PN1999.U57 SN - 9780252090875 SN - 025209087X SN - 1283028875 SN - 9781283028875 SN - 9786613028877 SN - 6613028878 SN - 9780252035227 SN - 0252035224 SN - 9780252077005 SN - 0252077008 SN - 9780252035227 (cloth : alk. paper) KW - Universal Film Manufacturing Company : History. KW - Universal Film Manufacturing Company KW - Universal Pictures : Los Angeles, Calif. KW - Universal Pictures (Etats-Unis) : 1912 / 1930. KW - Women motion picture producers and directors : United States. KW - Women motion picture producers and directors : History : 20th century. KW - Productrices et réalisatrices de cinéma : États-Unis. KW - Productrices et réalisatrices de cinéma : Histoire : 20e siècle. KW - PERFORMING ARTS : Film & Video : Direction & Production. KW - Women motion picture producers and directors KW - United States KW - Filmregisseurin KW - cinéma américain (Etats-Unis) : femme : industrie : 1912 : 1930. KW - cinéma américain (Etats-Unis) : industrie : réalisatrice (cinéma) : 1912 : 1930. KW - 1900-1999 KW - History ER -