TY  - GEN
T1  - Campaign advertising and American democracy
A2  - Franz, Michael M., 1976-
LA  - English
PP  - Philadelphia
PB  - Temple University Press
YR  - 2007
UL  - https://ebooks.jgu.edu.in/Record/jstor_eba_ocn612391265
AB  - This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.
OP  - 197
CN  - JK2281 .C27 2008eb
SN  - 9781592134571
SN  - 1592134572
SN  - 9781592134557
SN  - 1592134556
SN  - 9781592134564
SN  - 1592134564
KW  - Political campaigns : United States.
KW  - Advertising, Political : United States.
KW  - Publicité politique : États-Unis.
KW  - POLITICAL SCIENCE : Political Process : General.
KW  - POLITICAL SCIENCE : Political Process : Political Parties.
KW  - Advertising, Political
KW  - Political campaigns
KW  - United States
KW  - Politische Werbung
KW  - Wahlkampf
KW  - Präsidentenwahl
KW  - USA
KW  - Politieke communicatie.
KW  - Verkiezingscampagnes.
KW  - Reclame.
KW  - Kiesgedrag.
KW  - Verenigde Staten.
KW  - Politische Kampagne.
KW  - Wahlkampf.
KW  - Politische Werbung.
KW  - USA.
ER  -