History of Marshall Field & Co., 1852-1906 /
This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Ann...
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| Médium: | Licensed eBooks |
| Jazyk: | angličtina |
| Vydáno: |
Philadelphia :
University of Pennsylvania Press
1954.
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| Edice: | ACLS Humanities E-Book (Series)
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| On-line přístup: | https://www.jstor.org/stable/10.2307/j.ctv4s7m47 |
Obsah:
- Frontmatter
- Preface
- CONTENTS
- ABOUT THE NOTES
- PLATES
- CHARTS
- TABLES
- NOTE BY THE PUBLISHER
- 1. Founding of the Firm
- 2. Marshall Field: Rising Young Merchant
- 3. The Man and the Opportunity
- 4. Field, Leiter and Company: Retail and Wholesale
- 5. Years of Trial
- 6. Years of Trial (Continued)
- 7. Personnel
- 8. New Hands at the Helm
- 9. New Hands at the Helm (Continued)
- 10. Customer Services
- 11. Advertising
- 12. The New and the Old
- Notes
- Bibliography
- Index.