TY  - GEN
T1  - The battle for Congress : consultants, candidates, and voters
A2  - Thurber, James A., 1943-
LA  - English
PP  - Washington, D.C.
PB  - Brookings Institution Press
YR  - 2001
UL  - https://ebooks.jgu.edu.in/Record/jstor_eba_ocm53371731
AB  - This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants' decisionmaking, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets.
OP  - 260
CN  - JK2281 .B35 2001eb
SN  - 0815798989
SN  - 9780815798989
SN  - 0815784643
SN  - 0815784635
SN  - 9780815784647
KW  - United States. : Congress. : House : Elections, 1998 : Case studies.
KW  - United States. : Congress. : House of Representatives.
KW  - États-Unis. : Congress. : House : Élections, 1998 : Cas, Études de.
KW  - United States. : Congress. : House
KW  - Political campaigns : United States : Case studies.
KW  - Political consultants : United States : Case studies.
KW  - Campaign management : United States : Case studies.
KW  - Campaign management : United States.
KW  - Campagnes électorales : États-Unis : Cas, Études de.
KW  - Conseillers politiques : États-Unis : Études de cas.
KW  - Campagnes électorales : Gestion : États-Unis.
KW  - Campagnes électorales : Gestion : États-Unis : Études de cas.
KW  - POLITICAL SCIENCE : Political Process : General.
KW  - POLITICAL SCIENCE : Political Process : Elections.
KW  - Campaign management
KW  - Elections
KW  - Political campaigns
KW  - Political consultants
KW  - United States
KW  - 1998
KW  - Case studies
ER  -