Living it up : our love affair with luxury /
The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times.
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Licensed eBooks |
| اللغة: | الإنجليزية |
| منشور في: |
New York :
Columbia University Press
©2002.
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| الوصول للمادة أونلاين: | https://www.jstor.org/stable/10.7312/twit12496 |
جدول المحتويات:
- Frontmatter
- Contents
- Acknowledgments
- Introduction
- 1. Over the Top: Americans in the Lap of Luxury
- 2. The Social Construction of Luxury: A Taxonomy of Taste
- 3. Let's Go Shopping: The Streets of Material Dreams
- 4. Where Opuluxe Is Made and Who Makes It: LVMH and Condé Nast
- 5. How Luxury Becomes Necessity: The Work of Advertising
- 6. From Shirts to Tulips: A Musing on Luxury
- 7. Viva Las Vegas!: A Strip of Luxury
- 8. Still Learning from Las Vegas: How Luxury Is Turning Religious
- Conclusion: A (Mild) Defense of Luxury
- Selected Bibliography
- Index.