TY  - GEN
T1  - Living it up : our love affair with luxury
A1  - Twitchell, James B., 1943-
LA  - English
PP  - New York
PB  - Columbia University Press
YR  - 2002
UL  - https://ebooks.jgu.edu.in/Record/jstor_eba_ocm51311700
AB  - The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times.
OP  - 309
CN  - HF5415.32 .T95 2002eb
SN  - 0231500564
SN  - 9780231500562
SN  - 0231124961
SN  - 9780231124966
KW  - Affluent consumers : Psychology.
KW  - Luxuries : Marketing.
KW  - Consommateurs riches : Psychologie.
KW  - SOCIAL SCIENCE : Anthropology : Cultural.
KW  - POLITICAL SCIENCE : Public Policy : Cultural Policy.
KW  - SOCIAL SCIENCE : Popular Culture.
KW  - Affluent consumers : Psychology
KW  - Luxuries : Marketing
KW  - Psychologie
KW  - Verbraucherverhalten
KW  - Luxus
KW  - Luxusgut
KW  - USA
ER  -