Living it up : our love affair with luxury /

The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times.

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Twitchell, James B., 1943-
التنسيق: Licensed eBooks
اللغة:الإنجليزية
منشور في: New York : Columbia University Press ©2002.
الوصول للمادة أونلاين:https://www.jstor.org/stable/10.7312/twit12496
الوصف
الملخص:The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times.
وصف مادي:1 online resource (xv, 309 pages) : illustrations
بيبلوغرافيا:Includes bibliographical references (pages 289-297) and index.
ردمك:0231500564
9780231500562
0231124961
9780231124966