TY  - GEN
T1  - Refried Elvis : the rise of the Mexican counterculture
T2  - Online access: California Digital Library UC Press E-Books Collection, 1982-2004 (Open Access)
A1  - Zolov, Eric
LA  - English
PP  - Berkeley
PB  - University of California Press
YR  - 1999
UL  - https://ebooks.jgu.edu.in/Record/jstor_eba_ocm44962209
AB  - This powerful study shows how America's biggest export, rock and roll, became a major influence in Mexican politics, society, and culture. From the arrival of Elvis in Mexico during the 1950s to the emergence of a full-blown counterculture movement by the late 1960s, Eric Zolov uses rock and roll to illuminate Mexican history through these charged decades and into the 1970s. This fascinating narrative traces the rechanneling of youth energies away from political protest in the wake of the 1968 student movement and into counterculture rebellion, known as La Onda (The Wave). Refried Elvis accounts for the events of 1968 and their aftermath by revealing a mounting crisis of patriarchal values, linked both to the experience of modernization during the 1950s and 1960s and to the limits of cultural nationalism as promoted by a one-party state. Through an engrossing analysis of music and film, as well as fanzines, newspapers, government documents, company reports, and numerous interviews, Zolov shows how rock music culture became a volatile commodity force, whose production and consumption strategies were shaped by intellectuals, state agencies, transnational and local capital, musicians, and fans alike. More than a history of Mexican rock and roll, Zolov's study demonstrates the politicized nature of culture under authoritarianism, and offers a nuanced discussion of the effects of cultural imperialism that deepens our understanding of gender relations, social hierarchies, and the very meanings of national identity in a transnational era.
OP  - 349
CN  - F1235 .Z65 1999eb
SN  - 9780520921504
SN  - 052092150X
SN  - 0585079498
SN  - 9780585079493
SN  - 9780520208667
SN  - 0520208668
SN  - 9780520215146
SN  - 0520215141
KW  - Mexico : Civilization : 20th century.
KW  - Mexico : Politics and government : 1946-1970.
KW  - Mexico : Politics and government : 1970-1988.
KW  - Youth movements : Mexico : Mexico City : History : 20th century.
KW  - Rock music : Mexico : History and criticism.
KW  - Music : Social aspects : Mexico : History : 20th century.
KW  - Politics and culture : Mexico : History : 20th century.
KW  - Social values : Mexico : History : 20th century.
KW  - Nationalism : Mexico : History : 20th century.
KW  - Mexique : Civilisation : 20e siècle.
KW  - Mexique : Politique et gouvernement : 1946-1970.
KW  - Mexique : Politique et gouvernement : 1970-1988.
KW  - Mouvements de jeunesse : Mexique : Mexico : Histoire : 20e siècle.
KW  - Rock (Musique) : Mexique : Histoire et critique.
KW  - Musique : Aspect social : Mexique : Histoire : 20e siècle.
KW  - Politique et culture : Mexique : Histoire : 20e siècle.
KW  - Valeurs sociales : Mexique : Histoire : 20e siècle.
KW  - Nationalisme : Mexique : Histoire : 20e siècle.
KW  - HISTORY.
KW  - HISTORY : United States : General.
KW  - Civilization
KW  - Music : Social aspects
KW  - Nationalism
KW  - Politics and government
KW  - Politics and culture
KW  - Rock music
KW  - Social values
KW  - Youth movements
KW  - Mexico
KW  - Mexico : Mexico City
KW  - 1900-1999
KW  - Criticism, interpretation, etc.
KW  - History
ER  -