TY  - GEN
T1  - Eisenhower and the mass media : peace, prosperity, & prime-time TV
A1  - Allen, Craig (Craig Mitchell)
LA  - English
PP  - Chapel Hill ; London
PB  - The University of North Carolina Press
YR  - 1993
UL  - https://ebooks.jgu.edu.in/Record/jstor_eba_ocm44956764
AB  - Dwight D. Eisenhower presided over an unusual era of peace and prosperity during the 1950s, a period also known as television's "Golden Age." In this first comprehensive study of Eisenhower's mass communication practices, Craig Allen maintains that Ike's tremendous popularity was partly a result of his skillful use of the new medium of television to define and broadcast his achievements to the American public. Although John F. Kennedy has often been called the first TV president, Allen argues that Eisenhower rightfully deserves that title. Ike was an avid TV watcher, and he saw the medium as a breakthrough. He was aware of the changes television was creating in American society; thus he wasted little time in establishing TV as his dominant communication priority. Eisenhower presided over sweeping changes in the techniques and traditions of presidential communication. He was the first president to deliver televised "fireside chats," hold TV news conferences, conduct televised cabinet meetings, and hire a presidential TV consultant. Ike established the first White House TV studio and was the first president to actively engage in televised "photo opportunities." His 1956 reelection campaign defined much of what is known today as the "television campaign." Only one president since - Ronald Reagan - has left the White House with a higher approval rating from the American public, and Allen credits that achievement to Eisenhower's understanding and use of this new medium
OP  - 259
CN  - E836 .A815 1993eb
SN  - 0807860077
SN  - 9780807860076
SN  - 9780807837955
SN  - 0807837954
SN  - 0807820806
SN  - 0807844098
SN  - 9780807820803
SN  - 9780807844090
KW  - Eisenhower, Dwight D. : (Dwight David), : 1890-1969.
KW  - Eisenhower, Dwight D. : (Dwight David), : 1890-1969
KW  - Eisenhower, Dwight D.
KW  - Mass media : Political aspects : United States : History : 20th century.
KW  - Communication in politics : United States : History : 20th century.
KW  - United States : Politics and government : 1953-1961.
KW  - Médias : Aspect politique : États-Unis : Histoire : 20e siècle.
KW  - Communication politique : États-Unis : Histoire : 20e siècle.
KW  - États-Unis : Politique et gouvernement : 1953-1961.
KW  - HISTORY.
KW  - HISTORY : United States : 20th Century.
KW  - Communication in politics
KW  - Mass media : Political aspects
KW  - Politics and government
KW  - United States
KW  - Massenmedien
KW  - Televisie.
KW  - Presidentschap.
KW  - Beeldvorming.
KW  - 1900-1999
KW  - Communication : United : History : 20th century
KW  - Eisenhower, : (Dwight : 1890-1969
KW  - Geschichte : 1953-1961
KW  - Mass : Political : United : History : 20th century
KW  - United : Politics : 1953-1961
KW  - Electronic books.
KW  - History
ER  -