TY - GEN T1 - Global Film Color : The Monopack Revolution at Midcentury. A1 - Street, Sarah A2 - Yumibe, Joshua A2 - Soloman, Stefan A2 - Millard, Kathryn A2 - Mazumdar, Ranjani A2 - Cavendish, Philip A2 - Sinclair Dootson, Kirsty A2 - Sanyal, Kamalika A2 - Heckman, Heather A2 - Major, Laura LA - English PP - New Brunswick PB - Rutgers University Press YR - 2024 UL - https://ebooks.jgu.edu.in/Record/jstor_dda_on1451807480 AB - Global Film Color: The Monopack Revolution at Midcentury explores color filmmaking in a variety of countries and regions including India, China, Japan, and Russia, and across Europe and Africa. Most previous accounts of color film have concentrated on early 20th century color processes and Technicolor. Far less is known about the introduction and application of color technologies in the period from the mid-1940s to the 1980s, when photochemical, "monopack" color stocks came to dominate global film markets. As Eastmancolor, Agfacolor, Fujicolor and other film stocks became broadly available and affordable, national film industries increasingly converted to color, transforming the look and feel of global cinema. Covering a broad range of perspectives, the chapters explore themes such as transnational flows, knowledge exchange and transfer, the cyclical and asymmetrical circulation of technology in a global context, as well as the accompanying transformation of color film aesthetics in the postwar decades. OP - 259 NO - Description based upon print version of record. CN - TR853 SN - 9781978836839 SN - 197883683X SN - 9781978836815 SN - 1978836813 SN - 9781978836808 SN - 1978836805 KW - Color cinematography : History : 20th century. KW - Color motion pictures : History : 20th century. KW - Cinéma en couleurs : Histoire : 20e siècle. KW - PERFORMING ARTS / General KW - Color cinematography. KW - History. KW - Color motion pictures. ER -