Advertising revolutionary : the life and work of Tom Burrell /
"Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry's approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell's r...
| Tác giả chính: | |
|---|---|
| Định dạng: | Licensed eBooks |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Urbana :
University of Illinois Press,
[2024]
|
| Truy cập trực tuyến: | https://www.jstor.org/stable/10.5406/jj.9827022 |
Mục lục:
- Intro
- Cover
- Title
- Copyright
- Contents
- Acknowledgments
- Introduction
- 1 Growing Up in Chicago
- 2 Into the Advertising Industry
- 3 Burrell-McBain Advertising
- 4 Finding Solid Footing
- 5 The Burrell Agency
- 6 First in the Nation
- 7 Overcoming a Crisis
- 8 The Final Years
- Epilogue
- Notes
- Index
- Back Cover