TY  - GEN
T1  - Elena, princesa of the periphery : Disney's flexible Latina girl
T2  - Latinidad.
A1  - Leon-Boys, Diana
LA  - English
PP  - New Brunswick, New Jersey
PB  - Rutgers University Press
YR  - 2023
UL  - https://ebooks.jgu.edu.in/Record/jstor_dda_on1371144035
AB  - "In the summer of 2016, Disney introduced its first Latina princess, Elena of Avalor. Princesa of the Periphery explores this Disney property using multiple case studies to understand its approach to girlhood and Latinidad. Following the circuit of culture model, author Diana Leon-Boys teases out moments of complex negotiations by Disney, producers, and audiences as they navigate Elena's circulation. Case studies highlight how a flexible Latinidad is deployed through corporate materials, social media pages, theme park experiences, and the television series to create a princess who is both marginal to Disney's normative vision of princesshood and central to Disney's claims of diversification. This multi-layered analysis of Disney's mediated Latina girlhood interrogates the complex relationship between the U.S.'s largest ethnic minority and a global conglomerate that stands in for the U.S. on the global stage"--
OP  - 167
CN  - PN1992.77.E428 L46 2023
SN  - 1978830203
SN  - 9781978830202
SN  - 9781978830189
KW  - Elena of Avalor (Television program)
KW  - Disney Channel (Firm)
KW  - Hispanic American women on television.
KW  - Disney characters.
KW  - Girls on television.
KW  - Branding (Marketing)
KW  - Personnages de Disney.
KW  - Stratégie de marque.
KW  - branding.
KW  - SOCIAL SCIENCE / General.
KW  - Disney characters
KW  - Girls on television
KW  - Hispanic American women on television
KW  - Electronic books.
ER  -