The influencer industry : the quest for authenticity on social media /
"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise...
| Autor principal: | |
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| Formato: | Licensed eBooks |
| Idioma: | inglês |
| Publicado em: |
Princeton :
Princeton University Press,
[2023]
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| Acesso em linha: | https://www.jstor.org/stable/10.2307/j.ctv2v6pczn |
Sumário:
- Groundwork
- Setting the terms for a transactional industry
- Making influence efficient
- Revealing and repositioning the machinations of influence
- The industry becomes boundaryless
- The cost of being real.