The influencer industry : the quest for authenticity on social media /
"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise...
| Autore principale: | |
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| Natura: | Licensed eBooks |
| Lingua: | inglese |
| Pubblicazione: |
Princeton :
Princeton University Press,
[2023]
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| Accesso online: | https://www.jstor.org/stable/10.2307/j.ctv2v6pczn |
Sommario:
- Groundwork
- Setting the terms for a transactional industry
- Making influence efficient
- Revealing and repositioning the machinations of influence
- The industry becomes boundaryless
- The cost of being real.