The customer-base audit : the first step on the journey to customer centricity /
As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are ge...
| Main Authors: | , , |
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| Format: | Licensed eBooks |
| Language: | English |
| Published: |
Philadelphia, PA :
Wharton School Press,
[2022]
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| Series: | Book collections on Project MUSE.
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| Online Access: | https://www.jstor.org/stable/10.2307/j.ctv2rtgp3p |