The customer-base audit : the first step on the journey to customer centricity /

As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are ge...

وصف كامل

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Fader, Peter (مؤلف), Hardie, Bruce G. S. (مؤلف), Ross, Michael (مؤلف)
التنسيق: Licensed eBooks
اللغة:الإنجليزية
منشور في: Philadelphia, PA : Wharton School Press, [2022]
سلاسل:Book collections on Project MUSE.
الوصول للمادة أونلاين:https://www.jstor.org/stable/10.2307/j.ctv2rtgp3p