Fader, P., Hardie, B. G. S., & Ross, M. (2022). The customer-base audit: The first step on the journey to customer centricity. Wharton School Press.
Citace podle Chicago (17th ed.)Fader, Peter, Bruce G. S. Hardie, a Michael Ross. The Customer-base Audit: The First Step on the Journey to Customer Centricity. Philadelphia, PA: Wharton School Press, 2022.
Citace podle MLA (9th ed.)Fader, Peter, et al. The Customer-base Audit: The First Step on the Journey to Customer Centricity. Wharton School Press, 2022.
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