Cita APA (7th ed.)

Fader, P., Hardie, B. G. S., & Ross, M. (2022). The customer-base audit: The first step on the journey to customer centricity. Wharton School Press.

Cita Chicago (17th ed.)

Fader, Peter, Bruce G. S. Hardie, i Michael Ross. The Customer-base Audit: The First Step on the Journey to Customer Centricity. Philadelphia, PA: Wharton School Press, 2022.

Cita MLA (9th ed.)

Fader, Peter, et al. The Customer-base Audit: The First Step on the Journey to Customer Centricity. Wharton School Press, 2022.