Buying into change : mass consumption, dictatorship, and democratization in Franco's Spain, 1939-1982 /
Buying into Change examines how the development of a mass consumer society under the dictatorship of Generalissimo Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and set the stage for Spain's transition to democracy during the late 1970s.
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| Format: | Licensed eBooks |
| Language: | English |
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Lincoln :
University of Nebraska Press,
[2021]
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| Online Access: | https://www.jstor.org/stable/10.2307/j.ctv1htpf93 |
Table of Contents:
- List of Illustrations
- Acknowledgments
- Introduction
- 1. World-Class Stores and (Inter)national Ambassadors
- 2. Imagining a New Señora Consumer
- 3. (Super)Marketing Western Modernity
- 4. "You Can Achieve Anything Nowadays If You Have Good Publicity"
- 5. "On That Day, Borders Did Not Exist"
- Epilogue
- Notes
- Bibliography
- Index.