Monetising the dividual self : the emergence of the lifestyle blog and influencers in Malaysia /

"Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers--precursors to current social media microcelebrities and influencers. It tracks the transformation of...

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Detalles Bibliográficos
Autor principal: Hopkins, Julian (Anthropologist) (Autor)
Formato: Licensed eBooks
Lenguaje:inglés
Publicado: New York : Berghahn Books, 2019.
Colección:Anthropology of media ; v. 8.
Acceso en línea:https://www.jstor.org/stable/10.2307/j.ctv12pnrw6
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