Monetising the dividual self : the emergence of the lifestyle blog and influencers in Malaysia /
"Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers--precursors to current social media microcelebrities and influencers. It tracks the transformation of...
| 主要作者: | |
|---|---|
| 格式: | Licensed eBooks |
| 语言: | 英语 |
| 出版: |
New York :
Berghahn Books,
2019.
|
| 丛编: | Anthropology of media ;
v. 8. |
| 在线阅读: | https://www.jstor.org/stable/10.2307/j.ctv12pnrw6 |
书本目录:
- Brief chronology of personal and lifestyle blogging in Malaysia
- Introduction : Anthroblogia : participant observation and blogging in Malaysia
- The blogs as assemblage : agency and affordances
- January 2006 : blogwars, hit sluts, and authenticity in the personal blogosphere
- The blogger and her blog : (dis)assembling the dividual self
- May 2007 : the assembling of genres
- Assembling blogs and bloggers
- April 2007 : voicy consumers and negotiating networked publics
- Assembling a blog market
- January 2009 : negotiating the authentic advertorial
- Assembling lifestyles
- October 2009 : regional blogmeet
- Conclusions : the dividual self and emergence of the lifestyle blog.