TY  - GEN
T1  - Monetising the dividual self : the emergence of the lifestyle blog and influencers in Malaysia
T2  - Anthropology of media ;
A1  - Hopkins, Julian (Anthropologist)
LA  - English
PP  - New York
PB  - Berghahn Books
YR  - 2019
UL  - https://ebooks.jgu.edu.in/Record/jstor_dda_on1060191119
AB  - "Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers--precursors to current social media microcelebrities and influencers. It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the dividual self"--
CN  - PN4567.2 .H67 2019
SN  - 9781789201192
SN  - 1789201195
SN  - 9781789201185
KW  - Blogs : Social aspects : Malaysia.
KW  - Bloggers : Malaysia.
KW  - Lifestyles : Malaysia.
KW  - Social influence.
KW  - Consumption (Economics) : Social aspects : Malaysia.
KW  - Blogues : Aspect social : Malaisie.
KW  - Blogueurs : Malaisie.
KW  - Style de vie : Malaisie.
KW  - Influence sociale.
KW  - Société de consommation : Aspect social : Malaisie.
KW  - LITERARY COLLECTIONS / Essays
KW  - SOCIAL SCIENCE / Anthropology / Cultural
KW  - Bloggers
KW  - Consumption (Economics) : Social aspects
KW  - Lifestyles
KW  - Social influence
KW  - Malaysia
ER  -