TY  - GEN
T1  - So clean;lord leverhulme, soap and civilisation.
LA  - English
PP  - MANCHESTER
PB  - MANCHESTER UNIV Press
YR  - 2017
UL  - https://ebooks.jgu.edu.in/Record/jstor_dda_on1007398825
AB  - This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning,
CN  - HD9999.S72 L495 2008eb
SN  - 1526130432
SN  - 9781526130433
SN  - 9780719078040
KW  - Leverhulme, William Hesketh Lever, : Viscount, : 1851-1925.
KW  - Leverhulme, William Hesketh Lever, : Viscount, : 1851-1925
KW  - Industrialists : Great Britain : Biography.
KW  - Philanthropists : Great Britain : Biography.
KW  - Soap trade : Great Britain.
KW  - Industriels : Grande-Bretagne : Biographies.
KW  - Philanthropes : Grande-Bretagne : Biographies.
KW  - Savon : Industrie : Grande-Bretagne.
KW  - HISTORY : Europe : Great Britain.
KW  - Industrialists
KW  - Philanthropists
KW  - Soap trade
KW  - Great Britain
KW  - Biographies
ER  -