TY  - GEN
T1  - Hollywood 1938 : motion pictures' greatest year
T2  - Fletcher Jones Foundation humanities imprint.
A1  - Jurca, Catherine, 1964-
LA  - English
PP  - Berkeley
PB  - University of California Press
YR  - 2012
UL  - https://ebooks.jgu.edu.in/Record/jstor_dda_ocn785782260
AB  - N Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong-and right-with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond.
OP  - 272
NO  - "Portions of this book appeared as "What the Public Wanted: Hollywood, 1937-1942," Cinema Journal 47, no. 2 (2008): 3-25; and "Motion Pictures' Greatest Year (1938): Public Relations and the American Film Industry," Film History 20, no. 3 (2008): 344-56"--Title page verso.
CN  - PN1993.5.U65 J87 2012eb
SN  - 9780520951969
SN  - 0520951964
SN  - 1280116536
SN  - 9781280116537
SN  - 9786613520821
SN  - 6613520829
SN  - 9780520233706
SN  - 0520233700
SN  - 9780520271807
SN  - 0520271807
KW  - Motion pictures : California : Los Angeles : History : 20th century.
KW  - Motion picture audiences : United States : History.
KW  - Motion picture industry : Economic aspects : California : Los Angeles : History : 20th century.
KW  - Hollywood (Los Angeles, Calif.) : History : 20th century.
KW  - Cinéma : Californie : Los Angeles : Histoire : 20e siècle.
KW  - Cinéma : Publics : États-Unis : Histoire.
KW  - Cinéma : Industrie : Aspect économique : Californie : Los Angeles : Histoire : 20e siècle.
KW  - PERFORMING ARTS : Film & Video : General.
KW  - Motion picture audiences
KW  - Motion picture industry : Economic aspects
KW  - Motion pictures
KW  - California : Los Angeles
KW  - California : Los Angeles : Hollywood
KW  - United States
KW  - Music, Dance, Drama & Film.
KW  - Film.
KW  - 1900-1999
KW  - History
ER  -