TY - GEN T1 - Orange empire : California and the fruits of Eden A1 - Sackman, Douglas Cazaux, 1968- LA - English PP - Berkeley PB - University of California Press YR - 2005 UL - https://ebooks.jgu.edu.in/Record/jstor_dda_ocm70774046 AB - "This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature export--the orange. From the 1870s onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange Empire brings together for the first time the full story of the orange industry--how growers, scientists, and workers transformed the natural and social landscape of California, turning it into a factory for the production of millions of oranges. That industry put up billboards in cities across the nation and placed enticing pictures of sun-kissed fruits into nearly every American's home. It convinced Americans that oranges could be consumed as embodiments of pure nature and talismans of good health. But, as this book shows, the tables were turned during the Great Depression when Upton Sinclair, Carey McWilliams, Dorothea Lange, and John Steinbeck made the Orange Empire into a symbol of what was wrong with America's relationship to nature."--Provided by publisher. OP - 386 CN - F861 .S225 2005eb SN - 9780520940895 SN - 052094089X SN - 1598755366 SN - 9781598755367 SN - 9780520238862 SN - 1282360302 SN - 9781282360303 SN - 0520238869 KW - Orange industry : California : History. KW - California : History. KW - California : Economic conditions. KW - California : Environmental conditions. KW - Orange : Industrie : Californie : Histoire. KW - Californie : Histoire. KW - Californie : Conditions économiques. KW - Californie : Conditions environnementales. KW - HISTORY : United States : State & Local : General. KW - HISTORY : United States : State & Local : West (AK, CA, CO, HI, ID, MT, NV, UT, WY) KW - Ecology KW - Economic history KW - Orange industry KW - California KW - Electronic books. KW - History ER -