TY  - GEN
T1  - The power of reinforcement
T2  - SUNY series, alternatives in psychology.
A1  - Flora, Stephen Ray, 1963-
LA  - English
PP  - Albany
PB  - State University of New York Press
YR  - 2004
UL  - https://ebooks.jgu.edu.in/Record/jstor_dda_ocm57579039
AB  - "According to Stephen Ray Flora, reinforcement is a very powerful tool for improving the human condition despite often being dismissed as regarding people as less than human and as "overly simplistic." This book addresses and defends the use of reinforcement principles against a wide variety of attacks. Countering the myths, criticisms, and misrepresentations of reinforcement, including false claims that reinforcement is "rat psychology," the author shows that building reinforcement theory on basic laboratory research is a strength, not a weakness, and allows unlimited applications to human situations as it promotes well-being and productivity. Also examined are reinforcement contingencies, planned or accidental, as they shape behavioral patterns and repertories in a positive way."--Jacket
OP  - 269
CN  - BF319.5.R4 F58 2004eb
SN  - 1417575735
SN  - 9781417575732
SN  - 9780791459157
SN  - 0791459152
SN  - 9780791459164
SN  - 0791459160
SN  - 9780791485989
SN  - 0791485986
KW  - Reinforcement (Psychology)
KW  - Reinforcement, Psychology
KW  - Renforcement (Psychologie)
KW  - SELF-HELP : Motivational & Inspirational.
ER  -