Desegregating the dollar : African American consumerism in the twentieth century /
Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumeris...
| Tác giả chính: | |
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| Định dạng: | Licensed eBooks |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
New York :
New York University Press,
©1998.
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| Truy cập trực tuyến: | https://www.jstor.org/stable/10.2307/j.ctt9qfnzd |
Mục lục:
- The birth and development of the African American consumer market, 1900-1940
- New world a-coming: Black consumers, 1941-1960
- African American consumer activism before and during the Civil Rights era
- The revolution will be marketed: American corporations and Black consumers during the 1960s
- Blaxploitation and big business: American corporations and Black consumers during the 1970s
- A tale of two markets: African American consumers during the 1980s
- Epilogue: the changing same: American corporations and Black consumers during the 1990s
- Appendix: national negro business league Black consumer questionnaire, 1931.