Nation branding and international politics /
"Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness, despite the fact it is an issue that should be of central concern to international relations. While nation branding has been on the radar of s...
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| Format: | Licensed eBooks |
| Langue: | anglais |
| Publié: |
Montreal ; Chicago :
McGill-Queen's University Press,
[2023]
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| Accès en ligne: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3666024 |
Table des matières:
- Brand(ing) States
- Competition States
- Anxious States
- Good States
- Peaceful States
- Stigmatised States.